Yadav, Uma Shankar; Tripathi, Ravindra; Tripathi, Mano … - In: Journal of Innovation and Entrepreneurship 12 (2023) 1, pp. 1-40
small businesses operating in the Handicraft industry after the economic downturn. From the perspective of new Indian craft … fifty online handicraft business owners who rely on their craft talents for income. After the pandemic, two types of … motivation were generated for handmade entrepreneurs. The first motivation was extrinsic, which conditioned the handicraft market …