Ngai, Eric W.T.; Lam, S.S.; Poon, J.K.L.; Shen, Bin; … - In: Journal of Organizational and End User Computing (JOEUC) 28 (2016) 2, pp. 13-32
analysis of social media in the fashion industry. A web-based prototype system is designed and developed to assist in … monitoring the growing Internet media, protect fashion brands and products, and provide support for social media competitive … analysis in the fashion industry through social media. In this study, a social media value grid that allows managers to use …