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Dawar, Niraj
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Journal of business research : JBR
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The Effects of Order and Direction on Multiple Brand Extensions
Dawar, Niraj
;
Anderson, Paul F.
- In:
Journal of business research : JBR
30
(
1994
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10006744791
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