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Chen, Cathy Yi
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Maheswaran, Durairaj
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He, Junhong
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Review of marketing research
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Nation equity : integrating the multiple dimensions of country of origin effects
Maheswaran, Durairaj
;
Chen, Cathy Yi
;
He, Junhong
- In:
Review of marketing research
10
(
2013
),
pp. 153-189
Persistent link: https://www.econbiz.de/10010185767
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Nation Equity: Incidental Emotions in Country-of-Origin Effects
Maheswaran, Durairaj
;
Chen, Cathy Yi
- In:
Journal of consumer research : JCR ; an …
33
(
2006
)
3
,
pp. 370-376
Persistent link: https://www.econbiz.de/10007398865
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