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Escalas, Jennifer Edson
5
Bettman, James P.
1
Frances Luce, Mary
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Goodstein, Ronald C.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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1
Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration
Escalas, Jennifer Edson
- In:
Journal of consumer research : JCR ; an …
33
(
2007
)
4
,
pp. 421-429
Persistent link: https://www.econbiz.de/10007612008
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2
Self-Construal, Reference Groups, and Brand Meaning
Escalas, Jennifer Edson
;
Bettman, James P.
- In:
Journal of consumer research : JCR ; an …
32
(
2005
)
3
,
pp. 378-389
Persistent link: https://www.econbiz.de/10006641995
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3
Understanding the Effects of Process-Focused versus Outcome-Focused Thought in Response to Advertising
Escalas, Jennifer Edson
;
Frances Luce, Mary
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
2
,
pp. 274-285
Persistent link: https://www.econbiz.de/10006645544
Saved in:
4
IMAGINE YOURSELF IN THE PRODUCT: Mental Simulation, Narrative Transportation, and Persuasion
Escalas, Jennifer Edson
- In:
Journal of advertising : official publication of the …
33
(
2004
)
2
,
pp. 37-48
Persistent link: https://www.econbiz.de/10008117214
Saved in:
5
Improving Pricing Accuracy at the Supermarket: Electronic Shelving Systems and Public Policy
Goodstein, Ronald C.
;
Escalas, Jennifer Edson
- In:
Journal of public policy & marketing : JPP & M ; an …
14
(
1995
)
2
,
pp. 216-224
Persistent link: https://www.econbiz.de/10007085247
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