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Gangadharbatla, Harsha
5
Wilcox, Gary B.
2
Bright, Laura F.
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Daugherty, Terry
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International journal of advertising : the quarterly review of marketing communications
2
Journal of current issues and research in advertising : JCIRA
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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OLC EcoSci
ECONIS (ZBW)
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Advertising Versus Product Placements: How Consumers Assess the Value of Each
Gangadharbatla, Harsha
;
Daugherty, Terry
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010082615
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2
Advertising Versus Product Placements: How Consumers Assess the Value of Each
Gangadharbatla, Harsha
;
Dougherty, Terry
- In:
Journal of current issues and research in advertising : …
34
(
2012
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010151782
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3
Facebook versus television : advertising value perceptions among females
Logan, Kelty
;
Bright, Laura F.
;
Gangadharbatla, Harsha
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 164-179
Persistent link: https://www.econbiz.de/10010048499
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4
Soft drink advertising and consumption in the United States 1984-2007
Wilcox, Gary B.
;
Kamal, Sara
;
Gangadharbatla, Harsha
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 351-368
Persistent link: https://www.econbiz.de/10008254086
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5
What's changed? Does beer advertising affect consumption in the United States?
Wilcox, Gary B.
;
Gangadharbatla, Harsha
- In:
International journal of advertising : the quarterly …
25
(
2006
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10008115714
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