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Kübler, Raoul V.
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Albers, Sönke
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Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
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Marketing : journal of research and management
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Faking or convincing : why do some advertising campaigns win creativity awards?
Kübler, Raoul V.
;
Proppe, Dennis
- In:
Business research : BuR ; official open access journal …
5
(
2012
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10010009342
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Communication behavior of companies in product recalls without customer identification information
Kübler, Raoul V.
;
Albers, Sönke
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 59-70
Persistent link: https://www.econbiz.de/10009037363
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