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Kim, Donghoon
6
Bu, Kyunghee
3
Lee, Seung-yon
2
Lee, Seho
1
Li, Xiang (Robert)
1
Morrison, Donald G.
1
Pan, Yigang
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Park, Heung Soo
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Son, Jungmin
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Journal of business research : JBR
2
Psychology & marketing
2
International journal of advertising : the quarterly review of marketing communications
1
Operations research, Management science : OR MS ; the international literature digest
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OLC EcoSci
ECONIS (ZBW)
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Is the culture–emotion fit always important?
Bu, Kyunghee
;
Kim, Donghoon
;
Son, Jungmin
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 983-988
Persistent link: https://www.econbiz.de/10010119572
Saved in:
2
Introduction to the special issue on advancing research methods in marketing: Editorial
Kim, Donghoon
;
Li, Xiang (Robert)
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1243-1244
Persistent link: https://www.econbiz.de/10010121551
Saved in:
3
Determinants of visual forms used in print advertising: A cross-cultural comparison
Bu, Kyunghee
;
Kim, Donghoon
;
Lee, Seung-yon
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 13-48
Persistent link: https://www.econbiz.de/10008212356
Saved in:
4
Do VIP programs always work well? The moderating role of loyalty
Kim, Donghoon
;
Lee, Seung-yon
;
Bu, Kyunghee
;
Lee, Seho
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 590-609
Persistent link: https://www.econbiz.de/10008264329
Saved in:
5
High- Versus Low-Context Culture: A Comparison of Chinese, Korean, and American Cultures
Kim, Donghoon
;
Pan, Yigang
;
Park, Heung Soo
- In:
Psychology & marketing
15
(
1998
)
6
,
pp. 507-522
Persistent link: https://www.econbiz.de/10006992383
Saved in:
6
A tactical model for airing new seasonal products
Kim, Donghoon
;
Morrison, Donald G.
;
Tang, Christopher S.
- In:
Operations research, Management science : OR MS ; the …
35
(
1995
)
5
,
pp. 571-572
Persistent link: https://www.econbiz.de/10006532432
Saved in:
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