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5
English
4
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Kwon, Wi-Suk
6
Lennon, Sharron J.
6
Kwon, Wi-suk
3
Chattaraman, Veena
1
Forsythe, Sandra
1
Gilbert, Juan E.
1
Ha, Young
1
Myers, Beth
1
Noh, Mijeong
1
Shim, Soo In
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Journal of fashion marketing and management
3
Journal of business research : JBR
2
Journal of retailing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of brand management : an international journal
1
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OLC EcoSci
ECONIS (ZBW)
21
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1
Creating successful cause–brand alliances: The role of cause involvement, perceived brand motivations and cause–brand alliance attitude
Myers, Beth
;
Kwon, Wi-Suk
;
Forsythe, Sandra
- In:
The journal of brand management : an international journal
20
(
2013
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10010062101
Saved in:
2
Assessing college women's associations of American specialty apparel brands
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 242-256
Persistent link: https://www.econbiz.de/10009868570
Saved in:
3
Virtual agents in e-commerce : representational characteristics for seniors
Chattaraman, Veena
;
Kwon, Wi-suk
;
Gilbert, Juan E.
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 276-297
Persistent link: https://www.econbiz.de/10009896849
Saved in:
4
The influence of prior experience and age on mature consumers's perceptions and intentions of internet apparel shopping
Kwon, Wi-suk
;
Noh, Mijeong
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 335-349
Persistent link: https://www.econbiz.de/10009868551
Saved in:
5
Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images
Kwon, Wi-Suk
;
Lennon, Sharron J.
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 376-390
Persistent link: https://www.econbiz.de/10008306733
Saved in:
6
What induces online loyalty? Online versus offline brand images
Kwon, Wi-Suk
;
Lennon, Sharron J.
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 557-564
Persistent link: https://www.econbiz.de/10008232091
Saved in:
7
What induces online loyalty? Online versus offline brand images
Kwon, Wi-Suk
;
Lennon, Sharron J.
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 557-565
Persistent link: https://www.econbiz.de/10008891861
Saved in:
8
Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images
Kwon, Wi-Suk
;
Lennon, Sharron J.
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 376-391
Persistent link: https://www.econbiz.de/10008896505
Saved in:
9
Online visual merchandising (VMD) of apparel web sites
Ha, Young
;
Kwon, Wi-Suk
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
11
(
2007
)
4
,
pp. 477-493
Persistent link: https://www.econbiz.de/10009868450
Saved in:
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