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Leach, Mark
5
Leach, Mark P.
5
Liu, Annie H.
5
Grether, Mark
2
Bauer, Hans
1
Bauer, Hans H.
1
Bernhardt, Kenneth L.
1
Bui, My
1
Downey, W.David
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Johnston, Wesley J.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of business & industrial marketing
2
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
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Psychology & marketing
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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OLC EcoSci
ECONIS (ZBW)
21
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1
Considering Technological Impacts When Selecting Food Suppliers: Comparing Retailers' Buying Behavior in the United States and Europe
Liu, Annie H.
;
Bui, My
;
Leach, Mark
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 81-98
Persistent link: https://www.econbiz.de/10010157592
Saved in:
2
Strategies for Trade Sales in a Changing Asian Business Culture
Leach, Mark P.
;
Liu, Annie H.
;
Pelton, Lou E.
- In:
Journal of marketing channels : ... distribution …
18
(
2011
)
3
,
pp. 217-240
Persistent link: https://www.econbiz.de/10009988442
Saved in:
3
Examining exchange relationships among high-tech firms in the evolving global economy
Leach, Mark
- In:
The journal of business & industrial marketing
24
(
2009
)
1-2
,
pp. 78-85
Persistent link: https://www.econbiz.de/10008229458
Saved in:
4
Examining customer value perceptions of organizational buyers when sourcing from multiple vendors
Liu, Annie H.
;
Leach, Mark P.
;
Bernhardt, Kenneth L.
- In:
Journal of business research : JBR
58
(
2005
)
5
,
pp. 559-568
Persistent link: https://www.econbiz.de/10006713930
Saved in:
5
Building customer relations over the Internet
Bauer, Hans H.
;
Grether, Mark
;
Leach, Mark
- In:
Industrial marketing management : the international …
31
(
2002
)
2
,
pp. 155-164
Persistent link: https://www.econbiz.de/10006269878
Saved in:
6
Case study: Partnering strategies in a biotech world: The case of Dairyland Seed Company
Leach, Mark P.
;
Mesquita, Luiz
;
Downey, W.David
- In:
The journal of business & industrial marketing
16
(
2001
)
3
,
pp. 219-237
Persistent link: https://www.econbiz.de/10007043780
Saved in:
7
Relationship Marketing im Internet
Bauer, Hans
;
Grether, Mark
;
Leach, Mark
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
45
(
1999
)
3
,
pp. 284-302
Persistent link: https://www.econbiz.de/10006094783
Saved in:
8
Theory Testing Using Case Studies in Business-to-Business Research A case methodology is developed that is appropriate for use by business-to-business researchers
Johnston, Wesley J.
;
Leach, Mark P.
;
Liu, Annie H.
- In:
Industrial marketing management : the international …
28
(
1999
)
3
,
pp. 201-230
Persistent link: https://www.econbiz.de/10006298627
Saved in:
9
The Use of Culturally Relevant Stimuli in International Advertising
Leach, Mark P.
;
Liu, Annie H.
- In:
Psychology & marketing
15
(
1998
)
6
,
pp. 523-540
Persistent link: https://www.econbiz.de/10006992382
Saved in:
10
Diplomarbeiten in Kooperation mit Unternehmen
Leach, Mark
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
26
(
1997
)
5
,
pp. 265-268
Persistent link: https://www.econbiz.de/10007549181
Saved in:
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