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Hansen, Flemming
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Olsen, Jørgen Kai
3
Lundsteen, Steen
1
Nilsson, Ole Stenvinkel
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International journal of advertising : the quarterly review of marketing communications
2
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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OLC EcoSci
ECONIS (ZBW)
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The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures
Hansen, Flemming
;
Olsen, Jørgen Kai
;
Lundsteen, Steen
- In:
International journal of advertising : the quarterly …
25
(
2006
)
4
,
pp. 431-446
Persistent link: https://www.econbiz.de/10008126243
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2
An interview-based measure of short-term advertising effects
Hansen, Flemming
;
Olsen, Jørgen Kai
- In:
International journal of advertising : the quarterly …
21
(
2002
)
4
,
pp. 455-480
Persistent link: https://www.econbiz.de/10008118580
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3
Testing the Significance of STAS Scores for Brands - Short Term Advertising Strength (STAS) has become a widely used term in media planning. Rarely, however, have the statistical s...
Hansen, Flemming
;
Nilsson, Ole Stenvinkel
;
Olsen, …
- In:
Marketing and research today : the journal of the …
27
(
1999
)
4
,
pp. 152-158
Persistent link: https://www.econbiz.de/10006388205
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