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Henneberg, Stephan C.
3
Ormrod, Robert P.
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European journal of marketing : EJM
2
Marketing theory
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OLC EcoSci
ECONIS (ZBW)
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1
The triadic interaction model of political marketing exchange
Henneberg, Stephan C.
;
Ormrod, Robert P.
- In:
Marketing theory
13
(
2012
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10010117114
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2
Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.
;
Henneberg, Stephan C.
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 852-882
Persistent link: https://www.econbiz.de/10009029572
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3
An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.
;
Henneberg, Stephan C.
- In:
European journal of marketing : EJM
44
(
2010
)
3
,
pp. 382-401
Persistent link: https://www.econbiz.de/10008404518
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