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Padgett, Dan
6
Burgers, Willem
3
Allen, Douglas
1
Baumgartner, Hans
1
Concha V., Jose
1
Mulvey, Michael S.
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Perez, Maria Eugenia
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of global marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
Management international review : mir ; journal of international business
1
The journal of product & brand management
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OLC EcoSci
ECONIS (ZBW)
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1
Intergenerational influence on brand preferences
Perez, Maria Eugenia
;
Padgett, Dan
;
Burgers, Willem
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10008850826
Saved in:
2
Local Dealer Adoption of a Foreign Manufacturer-Sponsored Internet-Based Information System
Burgers, Willem
;
Padgett, Dan
;
Concha V., Jose
- In:
Journal of global marketing
23
(
2010
)
5
,
pp. 411-430
Persistent link: https://www.econbiz.de/10008722825
Saved in:
3
Understanding Environmental Risk for IJVs in China
Burgers, Willem
;
Padgett, Dan
- In:
Management international review : mir ; journal of …
49
(
2009
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10008264397
Saved in:
4
Differentiation Via Technology: Strategic Positioning of Services Following the Introduction of Disruptive Technology
Padgett, Dan
;
Mulvey, Michael S.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 375-392
Persistent link: https://www.econbiz.de/10007883837
Saved in:
5
Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments
Baumgartner, Hans
;
Sujan, Mita
;
Padgett, Dan
- In:
Journal of marketing research : JMR
34
(
1997
)
2
,
pp. 219-232
Persistent link: https://www.econbiz.de/10006674475
Saved in:
6
Communicating Experiences: A Narrative Approach to Creating Service Brand Image
Padgett, Dan
;
Allen, Douglas
- In:
Journal of advertising : official publication of the …
26
(
1997
)
4
,
pp. 49-62
Persistent link: https://www.econbiz.de/10008122319
Saved in:
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