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Park, Young-Hoon
10
Bradlow, Eric T.
3
Ding, Min
3
Fader, Peter S.
2
Rao, Vithala R.
2
Chan, Tat Y.
1
Ho, Teck-Hua
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Jerath, Kinshuk
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing research : JMR
3
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Operations research, Management science : OR MS ; the international literature digest
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ECONIS (ZBW)
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1
A "Position Paradox" in Sponsored Search Auctions
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-Hoon
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 612-628
Persistent link: https://www.econbiz.de/10009252666
Saved in:
2
Barter Markets for Conjoint Analysis
Ding, Min
;
Park, Young-Hoon
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
55
(
2009
)
6
,
pp. 1003-1017
Persistent link: https://www.econbiz.de/10008261190
Saved in:
3
Eliciting Preference for Complex Products: A Web-Based Upgrading Method
Park, Young-Hoon
;
Ding, Min
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 562-574
Persistent link: https://www.econbiz.de/10008110489
Saved in:
4
Willingness to Pay and Competition in Online Auctions
Chan, Tat Y.
;
Kadiyali, Vrinda
;
Park, Young-Hoon
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 324-333
Persistent link: https://www.econbiz.de/10007719275
Saved in:
5
Bayesian Estimation of Bid Sequences in Internet Auctions Using a Generalized Record-Breaking Model
Bradlow, Eric T.
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
2
,
pp. 218-229
Persistent link: https://www.econbiz.de/10007722120
Saved in:
6
Understanding consumer preferences for complex products : a web-based method
Park, Young-Hoon
;
Ding, Min
;
Rao, Vithala R.
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10009893481
Saved in:
7
Research Note-Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value
Ho, Teck-Hua
;
Park, Young-Hoon
;
Zhou, Yong-Pin
- In:
Marketing science : the marketing journal of the …
25
(
2006
)
3
,
pp. 260-277
Persistent link: https://www.econbiz.de/10007271604
Saved in:
8
An Integrated Model for Bidding Behavior in Internet Auctions: Whether, Who, When, and How Much
Park, Young-Hoon
;
Bradlow, Eric T.
- In:
Journal of marketing research : JMR
42
(
2005
)
4
,
pp. 470-482
Persistent link: https://www.econbiz.de/10006642898
Saved in:
9
F INFORMATION COMMERCE & TECHNOLOGY - Modeling browsing behavior at multiple websites - Fc:140
Park, Young-Hoon
;
Fader, Peter S.
- In:
Operations research, Management science : OR MS ; the …
45
(
2005
)
4
,
pp. 457-460
Persistent link: https://www.econbiz.de/10006500163
Saved in:
10
Modeling Browsing Behavior at Multiple Websites
Park, Young-Hoon
;
Fader, Peter S.
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
3
,
pp. 280-303
Persistent link: https://www.econbiz.de/10006880111
Saved in:
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