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Miller, Kenneth E.
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Rauyruen, Papassapa
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Groth, Markus
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The journal of services marketing
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Journal of business research : JBR
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B2B services: linking service loyalty and brand equity
Rauyruen, Papassapa
;
Miller, Kenneth E.
;
Groth, Markus
- In:
The journal of services marketing
23
(
2009
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10008257189
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2
B2B services: linking service loyalty and brand equity
Rauyruen, Papassapa
;
Miller, Kenneth E.
;
Groth, Markus
- In:
The journal of services marketing
23
(
2009
)
2-3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10008264562
Saved in:
3
Relationship quality as a predictor of B2B customer loyalty
Rauyruen, Papassapa
;
Miller, Kenneth E.
- In:
Journal of business research : JBR
60
(
2007
)
1
,
pp. 21-31
Persistent link: https://www.econbiz.de/10007392014
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