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Search: person:"Rossiter, John R."
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Rossiter, John R.
29
Bergkvist, Lars
3
Bellman, Steven
2
Chan, Alvin M.
2
Dolnicar, Sara
2
Harris, Philip G.
2
Rossiter, John R
2
Danaher, Peter J.
1
Donovan, Robert J.
1
Eagleson, Geoff
1
Foxall, Gordon R.
1
Harris, Geoff
1
Jones, Sandra
1
Marcoolyn, Gilian
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Nesdale, Andrew
1
Nield, Geoff
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Percy, Larry
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International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
Journal of advertising research
3
European journal of marketing : EJM
2
Marketing theory
2
Psychology & marketing
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
AMS review : official publication of the Academy of Marketing Science
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of retailing
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Operations research, Management science : OR MS ; the international literature digest
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OLC EcoSci
ECONIS (ZBW)
73
RePEc
11
USB Cologne (EcoSocSci)
8
Other ZBW resources
2
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1
How the roles of advertising merely appear to have changed
Rossiter, John R
;
Percy, Larry
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 391-398
Persistent link: https://www.econbiz.de/10010165501
Saved in:
2
Scientific progress in measurement theory?
Rossiter, John R.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 171-179
Persistent link: https://www.econbiz.de/10010186081
Saved in:
3
Editorial: JBR Special issue on executional elements in advertising
Rossiter, John R.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 829-831
Persistent link: https://www.econbiz.de/10009967323
Saved in:
4
Print advertising: Celebrity presenters
Rossiter, John R.
;
Smidts, Ale
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 874-880
Persistent link: https://www.econbiz.de/10009967332
Saved in:
5
Advertising management principles are derived mostly from logic and very little from empirical generalizations
Rossiter, John R.
- In:
Marketing theory
12
(
2012
)
2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10010003929
Saved in:
6
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-379
Persistent link: https://www.econbiz.de/10010034185
Saved in:
7
A new measure of social classes
Rossiter, John R.
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
2
,
pp. 89-94
Persistent link: https://www.econbiz.de/10009846556
Saved in:
8
Comparing perceptions of marketing communication channels
Danaher, Peter J.
;
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
1
,
pp. 6-43
Persistent link: https://www.econbiz.de/10008813284
Saved in:
9
Marketing measurement revolution: The C-OAR-SE method and why it must replace psychometrics
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
11
,
pp. 1561-1589
Persistent link: https://www.econbiz.de/10009797157
Saved in:
10
What 'advertising knowledge' comprises and how to get it
Rossiter, John R
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 774-786
Persistent link: https://www.econbiz.de/10009806773
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