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Laczniak, Gene R.
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Santos, Nicholas J. C.
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Santos, Nicholas J.C.
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Business and politics
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Journal of business ethics : JOBE
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing to the base of the pyramid : a corporate responsibility approach with case inspired strategies
Santos, Nicholas J. C.
;
Laczniak, Gene R.
- In:
Business and politics
14
(
2012
)
1
,
pp. 1-42
Persistent link: https://www.econbiz.de/10010039399
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2
The Integrative Justice Model for Marketing to the Poor: An Extension of S-D Logic to Distributive Justice and Macromarketing
Laczniak, Gene R.
;
Santos, Nicholas J. C.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10008999453
Saved in:
3
Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments
Santos, Nicholas J.C.
;
Laczniak, Gene R.
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10008241043
Saved in:
4
“Just” Markets from the Perspective of Catholic Social Teaching
Santos, Nicholas J.C.
;
Laczniak, Gene R.
- In:
Journal of business ethics : JOBE
89
(
2009
)
1
,
pp. 29-38
Persistent link: https://www.econbiz.de/10008247892
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