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Sharp, Byron
30
Dawes, John
3
Kennedy, Rachel
3
Nelson-Field, Karen
3
Wind, Yoram
3
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2
Riebe, Erica
2
Romaniuk, Jenni
2
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2
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2
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1
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Journal of advertising research
10
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
9
Marketing research : a magazine of management and applications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
International journal of business and globalisation : IJBG
1
Journal of professional services marketing
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OLC EcoSci
ECONIS (ZBW)
42
RePEc
3
Other ZBW resources
3
USB Cologne (EcoSocSci)
1
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21
Research Issues - Net Promoter Score Fails the Test
Sharp, Byron
- In:
Marketing research : a magazine of management and …
20
(
2008
)
4
,
pp. 28-31
Persistent link: https://www.econbiz.de/10008170465
Saved in:
22
Pure single-source data and take-off time for Project Apollo - Here's how and why pure single-source can provide the answer to campaign evaluation.
Kennedy, Rachel
;
McDonald, Colin
;
Sharp, Byron
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2008
),
pp. 32-35
Persistent link: https://www.econbiz.de/10007917556
Saved in:
23
Brand Salience and Customer Defection in Subscription Markets
Romaniuk, Jenni
;
Sharp, Byron
- In:
Journal of marketing management : MM
19
(
2003
)
1-2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10006969536
Saved in:
24
BRAND GROWTH - The only way to grow your brand - Are big brands' customers more loyal? Not a lot. Conclusion: Get big.
Sharp, Byron
- In:
ADMAP : for decisionmakers in advertising, marketing, …
38
(
2003
)
4
,
pp. 43
Persistent link: https://www.econbiz.de/10006762999
Saved in:
25
Market statistics for the Dirichlet model: Using the Juster scale to replace panel data
Wright, Malcolm
;
Sharp, Anne
;
Sharp, Byron
- In:
International journal of research in marketing : IJRM ; …
19
(
2002
)
1
,
pp. 81-90
Persistent link: https://www.econbiz.de/10006176360
Saved in:
26
What is Differentiation and How Does it Work ?
Sharp, Byron
;
Dawes, John
- In:
Journal of marketing management : MM
17
(
2001
)
7-8
,
pp. 739-760
Persistent link: https://www.econbiz.de/10006976804
Saved in:
27
DEPARTMENTS - Marketing Insights - Decision Models or Descriptive Models: A Brief Critique
Ehrenberg, Andrew
;
Barnard, Neil
;
Sharp, Byron
- In:
Marketing research : a magazine of management and …
13
(
2001
)
3
,
pp. 34-37
Persistent link: https://www.econbiz.de/10007112246
Saved in:
28
SPECIAL ISSUE: REPLICATION RESEARCH - Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication
Macdonald, Emma K.
;
Sharp, Byron M.
- In:
Journal of business research : JBR
48
(
2000
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10006728988
Saved in:
29
Decision models or descriptive models?
Ehrenberg, Andrew S.C.
;
Barnard, Neil R.
;
Sharp, Byron
- In:
International journal of research in marketing : IJRM ; …
17
(
2000
)
2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10006184646
Saved in:
30
Probabilistic segmentation modelling
Riquier, Christopher
;
Luxton, Sandra
;
Sharp, Byron
- In:
Journal of the Market Research Society : JMRS
39
(
1997
)
4
,
pp. 571-588
Persistent link: https://www.econbiz.de/10006701972
Saved in:
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