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Sharp, Byron
30
Dawes, John
3
Kennedy, Rachel
3
Nelson-Field, Karen
3
Wind, Yoram
3
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2
Riebe, Erica
2
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Journal of advertising research
10
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
9
Marketing research : a magazine of management and applications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
International journal of business and globalisation : IJBG
1
Journal of professional services marketing
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Journal of the Market Research Society : JMRS
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OLC EcoSci
ECONIS (ZBW)
42
RePEc
3
Other ZBW resources
3
USB Cologne (EcoSocSci)
1
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Point of View
Sharp, Byron
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2013
),
pp. 13-13
Persistent link: https://www.econbiz.de/10010154212
Saved in:
2
Point of View
Sharp, Byron
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2013
),
pp. 17-17
Persistent link: https://www.econbiz.de/10010105611
Saved in:
3
Point of View
Sharp, Byron
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2013
),
pp. 13-13
Persistent link: https://www.econbiz.de/10010116778
Saved in:
4
Point of View
Sharp, Byron
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2013
),
pp. 13-13
Persistent link: https://www.econbiz.de/10010137429
Saved in:
5
WHAT WE KNOW ABOUT ADVERTISING II - Empirical Generalizations: New Laws for Digital Marketing: How Advertising Research Must Change
Wind, Yoram
;
Sharp, Byron
;
Nelson-Field, Karen
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 175-180
Persistent link: https://www.econbiz.de/10010145079
Saved in:
6
More Mutter About Clutter: Extending Empirical Generalizations to Facebook
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 186-191
Persistent link: https://www.econbiz.de/10010145081
Saved in:
7
Point of View
Sharp, Byron
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2013
),
pp. 7-7
Persistent link: https://www.econbiz.de/10010174095
Saved in:
8
It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline
Sharp, Byron
;
Wright, Malcolm
;
Dawes, John
;
Driesener, Carl
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10009998274
Saved in:
9
What's Not to "Like?" Can a Facebook Fan Base Give a Brand the Advertising Reach it Needs?
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 262-270
Persistent link: https://www.econbiz.de/10009998280
Saved in:
10
A better understanding of the structure of a wine market using the attribute of variety
Cohen, Justin
;
Lockshin, Larry
;
Sharp, Byron
- In:
International journal of business and globalisation : IJBG
8
(
2012
)
1
,
pp. 66-80
Persistent link: https://www.econbiz.de/10009883374
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