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Sierra, Jeremy J.
11
Hyman, Michael R.
5
Heiser, Robert S.
4
Mcquitty, Shaun
2
Badrinarayanan, Vishag A.
1
Hyman, Michael R
1
Jillapalli, Ravi K.
1
McQuitty, Shaun
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Sierra, Jeremy J
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Taute, Harry A.
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Journal of retailing and consumer services
3
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2
Journal of promotion management : JPM
2
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Young consumers : insight and ideas for responsible marketers
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OLC EcoSci
ECONIS (ZBW)
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1
Determinants of a lasting purchase: The case of the tattoo patron
Sierra, Jeremy J.
;
Jillapalli, Ravi K.
;
Badrinarayanan, …
- In:
Journal of retailing and consumer services
20
(
2013
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10010121687
Saved in:
2
Explaining NFL fans' purchase intentions for revered and reviled teams: A dual-process perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Heiser, Robert S.
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 332-343
Persistent link: https://www.econbiz.de/10009967385
Saved in:
3
Ethnic Identity in Advertising: A Review and Meta-Analysis
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Heiser, Robert S.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 489-514
Persistent link: https://www.econbiz.de/10010030634
Saved in:
4
Text Message Copy in Print Ads: A Shrewd Communicative Strategy?
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Torres, Ivonne M.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 119-144
Persistent link: https://www.econbiz.de/10009832793
Saved in:
5
Outlet mall shoppers' intentions to purchase apparel: A dual-process perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 341-348
Persistent link: https://www.econbiz.de/10009030341
Saved in:
6
Idolizing sport celebrities: a gateway to psychopathology?
Hyman, Michael R.
;
Sierra, Jeremy J.
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 226-239
Persistent link: https://www.econbiz.de/10008454130
Saved in:
7
Using a Model's Apparent Ethnicity to Influence Viewer Responses to Print Ads: A Social Identity Theory Perspective
Sierra, Jeremy J
;
Hyman, Michael R
;
Torres, Ivonne M
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-67
Persistent link: https://www.econbiz.de/10008346602
Saved in:
8
Exploring determinants and effects of shared responsibility in service exchanges
Sierra, Jeremy J.
;
Heiser, Robert S.
;
McQuitty, Shaun
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10009884921
Saved in:
9
In search of value : a model of wagering intentions
Sierra, Jeremy J.
;
Hyman, Michael R.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10009884926
Saved in:
10
A Dual-Process Model of Cheating Intentions
Sierra, Jeremy J.
;
Hyman, Michael R.
- In:
Journal of marketing education : JME
28
(
2006
)
3
,
pp. 193-204
Persistent link: https://www.econbiz.de/10007376920
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