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Merrilees, Bill
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Wong, Ho Yin
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International journal of trade and global markets
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Journal for international business and entrepreneurship development
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OLC EcoSci
ECONIS (ZBW)
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1
Service versus product brands : understanding international adaptation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal for international business and entrepreneurship …
4
(
2009
)
3
,
pp. 231-242
Persistent link: https://www.econbiz.de/10009887439
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2
Foreign market entry mode choice of Australian firms
Wong, Ho Yin
;
Merrilees, Bill
- In:
International journal of trade and global markets
2
(
2009
)
3/4
,
pp. 250-266
Persistent link: https://www.econbiz.de/10009887743
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