Zhang, Yanrong; Wei, Sherrie; Qiao, Zhixia - International Association of Agricultural Economists - IAAE - 2006
supply chain relationship management. The results of the analysis offer insights for improving the efficiency of the melon … quality and intense price competition. Even though both the government and supply chain stakeholders are aware of the problems …, there is a need to look at the issues from a supply chain perspective and new ways of managing the melon supply chains are …