Damjana, Jerman; Goran, Vukovič; Bruno, Završnik - In: Organizacija 41 (2008) 3, pp. 91-98
The role of public relations is dealing with the identification of organization's strategic public and developing … impact that public relations can have on company's overall effectiveness. This paper consists of two parts: the theoretical … framework for the role of public relations in the overall effectiveness of the company and an empirical analysis based on the …