ALAMGIR, Mohammed; NASIR, Tasnuba; SHAMSUDDOHA, Mohammad - In: The Annals of the "Stefan cel Mare" University of … 10 (2010) 1(11), pp. 95-101
The study aims to examine various literatures on CRM determinants and effectiveness to adapt perfect strategy and policy for service oriented organizations. It also aspires to identify the relative importance of CRM determinants analysis as one of the most important factors which influence the...