Eduard Cristóbal-Fransi; Daries-Ramon, Natalia; … - In: Cuadernos de Gestión 14 (2014) 01, pp. 35-55
The market segmentation has frequently been used in the traditional marketing research but still appears as a relatively new subject in the Information and Communication Technologies (ICT) and Internet environment. The present investigation seeks to analyse the e-consumer behaviour depending on...