Fastoso, Fernando; Whitelock, Jeryl - In: Journal of International Management 16 (2010) 1, pp. 32-42
This paper is a response to calls for more research into the regional-as opposed to global-level of international business operations (Rugman and Verbeke, 2004). Focusing on a key issue in international management, the standardization decision, this paper presents a systematic review of top...