Li, Yuhong; Zhao, Jingyuan; Weixi, Han - In: International Journal of Asian Business and Information … 1 (2010) 3, pp. 23-34
This paper demonstrates the commercializing trend and phenomenon of the contemporary culture, arguing that as an intangible commodity, culture has special and limited commercialization that it’s only a superficial homogeneity brought by cultural commercialization. Cultural...