Sabir, Raja Irfan; Irfan, Muhammad; Akhtar, Naeem; … - In: Journal of Asian Business Strategy 4 (2014) 1, pp. 18-31
Customer satisfaction plays a pivotal role in success of every business organization whether it is meant for a product or a service. Every business needs not only to retain its current customers but also to expand customer?s base significantly and it is possible only when target customer is...