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Branding
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International Review on Public and Nonprofit Marketing
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University marketing directors’ views on the components of a university brand
Ali-Choudhury, Rehnuma
;
Bennett, Roger
;
Savani, Sharmila
- In:
International Review on Public and Nonprofit Marketing
6
(
2009
)
1
,
pp. 11-33
Persistent link: https://www.econbiz.de/10008515755
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