Kleijnen, Mirella; Lee, Nick; Wetzels, Martin - In: Journal of Economic Psychology 30 (2009) 3, pp. 344-357
decisions, this paper focuses instead on consumer resistance to innovation. The current study presents a conceptual framework … which explicates the major components of consumer resistance: (1) rejection, (2) postponement, and (3) opposition, and … discusses two main groups of antecedents to consumer resistance: (1) degree of change required and (2) conflicts with the …