Jukic, Dinko; Dunkovic, Bozica - In: Interdisciplinary Management Research 6 (2010), pp. 751-763
emotional branding. Emotional branding is based on the neuromarketing influence of amygdal on customer choice. The brand is a …: personalization, integration and internalization. Comparing modern Gobe’s premise of emotional branding and brand Lindstrom …