Hallmann, Kirstin - In: Sport Management Review 15 (2012) 1, pp. 33-42
gender influences the perception of the pre-event image of the Women's World Cup. Moreover, various image indicators … Football Association. The purpose of this study is to analyze the current image of women's soccer in general and the pre-event … image of the World Cup 2011 in particular, as well as the key drivers and indicators that trigger interest in attending …