Peng, Jiaxi; Miao, Danmin; Xiao, Wei - In: Judgment and Decision Making 8 (2013) 2, pp. 150-160
effect" (Thaler and Johnson, 1990). Many studies have shown that the "house money effect" is a robust phenomenon but few … scholars explain the mechanism of it well. We suppose the reason for the house money effect is that the ante (starting amount … significant house money effect. In Study 2, we certify the reference point shift to 100 Yuan in the second-stage gamble, thus the …