Atılgan-İnan, Eda; Büyükküpçü, Aslıhan; … - In: Business and Economics Research Journal 1 (2010) 3, pp. 87-87
The objective of this study is to review the international marketing literature on new product development process and …, the articles in three international marketing journals were selected and “new product development” and “new product … new product development process, which is in line with the nature of the innovation process. But the emphasis on internal …