Xing, Wei; Wang, Shouyang; Liu, Liming - In: European Journal of Operational Research 221 (2012) 1, pp. 87-98
In the current paper, we examine the effect of a B2B spot market on the strategic behavior and the performance of a reseller who continues to use the traditional channel while participating in a B2B spot market. We analyze the case in which a risk-neutral reseller faces an additive or...