Silveira, Bernardo S. da; Mello, João Manoel Pinho de - Departamento de Economia, Pontifícia Universidade … - 2007
Whether campaign advertising influences election outcomes is an open question; a paradox given the amount spent on campaigning in general and TV advertising in particular. We argue that such “absence of documentation” is due to the focus of the empirical literature on the United States, in...