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Search: subject:"advertising appeals"
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advertising appeals
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expectant parents
2
life transitions
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marketing
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primary life changes
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Advertising appeals
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Identity salience
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Hadjimarcou, John
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Carvalho, Sergio W.
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Luna, David
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International Journal of Management and Marketing Research
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Journal of Business Research
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RePEc
ECONIS (ZBW)
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1
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of Business Research
67
(
2014
)
5
,
pp. 1026-1034
activated through media context, and national identity activated through
advertising
appeals
. The results remain consistent with …
Persistent link: https://www.econbiz.de/10010744134
Saved in:
2
AN INVESTIGATION OF INFORMATIONAL VERSUS EMOTIONAL
ADVERTISING
APPEALS
DURING LIFE TRANSITIONS
Hadjimarcou, John
- In:
International Journal of Management and Marketing Research
5
(
2012
)
2
,
pp. 55-65
informational
advertising
appeals
using expectant mothers as our subject population. The findings suggest that expectant mothers …
Persistent link: https://www.econbiz.de/10011205608
Saved in:
3
AN INVESTIGATION OF INFORMATIONAL VERSUS EMOTIONAL
ADVERTISING
APPEALS
DURING LIFE TRANSITIONS
Hadjimarcou, John
- In:
International Journal of Management and Marketing Research
5
(
2012
)
1
,
pp. 55-65
informational
advertising
appeals
using expectant mothers as our subject population. The findings suggest that expectant mothers …
Persistent link: https://www.econbiz.de/10011205624
Saved in:
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