Rana, Hifza Mahmood; Murtaza, Saqib; Noor, Fareeha; … - In: Afro-Asian Journal of Finance and Accounting 4 (2014) 3, pp. 349-366
The purpose of this study is to analyse whether income moderates between risk aversion and the investor's preferences for risky investments. A survey instrument (i.e., questionnaire) was distributed among the individual investors of three major cities of Pakistan (i.e., Karachi, Lahore and...