Bar-Hillel, Maya; Peer, Eyal; Acquisti, Alessandro - Center for the Study of Rationality, Hebrew University … - 2014
experiments found the "first-toss" bias reversible under minor changes in the experimental setup, such as mentioning Tails before … Heads in the instructions. We offer a comprehensive account in terms of a novel response bias, which we call reachability …. It is more general than the first-toss bias, and reflects the relative ease of reaching one option compared to its …