Yang, Jing; Xie, Jinxing; Deng, Xiaoxue; Xiong, Huachun - In: European Journal of Operational Research 227 (2013) 2, pp. 401-407
analysis, we obtain the following results: (1) Channel coordination can be achieved if the retailer has fairness concerns and … of a distribution channel. It is known from the existing models that co-op advertising could not achieve the channel … coordination (i.e., maximize the total channel profit). In this paper, we consider a distribution channel consisting of a single …