Vilikus, Ondřej - In: Acta Oeconomica Pragensia 2013 (2013) 4, pp. 3-19
Conjoint analysis is a popular tool for analysing consumer preferences in market research which has undergone rapid … development throughout history. It is now generally agreed that choice-based conjoint (CBC) has a stronger theoretical background … than traditional conjoint methods and that it mimics the real decision-making process of consumers more closely. When …