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Customer Enquiry Management (CEM)
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Customization
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Global supply chain management
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Hendry, Linda C.
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European Management Journal
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ECONIS (ZBW)
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Customer
Enquiry
Management
in global supply chains: A comparative multi-case study analysis
Zorzini, Marta
;
Stevenson, Mark
;
Hendry, Linda C.
- In:
European Management Journal
30
(
2012
)
2
,
pp. 121-140
The
Customer
Enquiry
Management
(CEM) process is of strategic importance to non-Make-To-Stock companies but few …
Persistent link: https://www.econbiz.de/10010868842
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