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Search: subject:"market positioning"
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market positioning
5
Market positioning
4
Italy
3
trust
3
Market Positioning
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SCM
2
agricultural marketing
2
agricultural supply chains
2
alternative supply chains
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bergamot citrus
2
five forces model
2
industry analysis
2
new market channels
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2
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2
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1
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1
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"social capital"
1
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2.0
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Airline market positioning
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Brand Evaluation
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Grando, Stefano
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Austria, Myrna S.
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Cruceru, Gheorghe
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Fang, Hong
1
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1
Giannias, Dimitrios
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1
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1
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1
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1
Tang, Yi
1
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1
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1
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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World Review of Entrepreneurship, Management and Sustainable Development
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RePEc
ECONIS (ZBW)
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1
Positioning for the Development of New Rural Financial Organizations
Gu, Fu-zhen
;
Wang, Ji-heng
;
Fang, Hong
- In:
Asian Agricultural Research
04
(
2012
)
07
Based on regional differences, differences in the content and scale of economic activities, we analyze different levels of rural financial needs in China, using the system analysis method. Different types of financial need subject have characteristics of diversity and hierarchy in terms of...
Persistent link: https://www.econbiz.de/10010919187
Saved in:
2
Present challenges and future opportunities for Dacia cars on the Romanian automobile market
Cruceru, Gheorghe
;
Micuda, Dan
-
Volkswirtschaftliche Fakultät, …
-
2011
Dacia car models are becoming well known and appreciated not only on the Romanian market but also on European markets. The present paper presents a current survey of Dacia cars sales on the domestic market, both in terms of territorial and structural elements, in order to identify the company...
Persistent link: https://www.econbiz.de/10011109020
Saved in:
3
Up to standard?
Tang, Yi
;
Wezel, Filippo Carlo
- In:
Journal of Business Venturing
30
(
2015
)
3
,
pp. 452-466
market
positioning
, the positive returns obtained by entrants from combining multiple categories become apparent. Because …
Persistent link: https://www.econbiz.de/10011263217
Saved in:
4
Introducing Social Capital Value Add: Manifesto for New Social Network Structural Management of Corporate Value
Michael, Cayley
-
Volkswirtschaftliche Fakultät, …
-
2008
Within the field of social capital study, concerns have been expressed that deviations from a fundamental understanding that social capital is captured from embedded resources in social networks may reduce the intellectual enterprise to a catch all fad (Lin, Cook, Burt, 1999). This paper is an...
Persistent link: https://www.econbiz.de/10005619665
Saved in:
5
Environmental performance and firm strategies in the dutch automotive sector
van der Vooren, A.
;
Alkemade, F.
;
Hekkert, M.P.
- In:
Transportation Research Part A: Policy and Practice
54
(
2013
)
C
,
pp. 111-126
This paper explores how automotive firms positioned their portfolio since the introduction of energy labels for cars. Using data on product characteristics of automobiles offered on the Dutch market over the period 2001–2010, we analyse how car manufacturers’ product portfolios have changed....
Persistent link: https://www.econbiz.de/10010702881
Saved in:
6
Using multiple correspondence cluster analysis to map the competitive position of airlines
Wen, Chieh-Hua
;
Chen, Wei-Ying
- In:
Journal of Air Transport Management
17
(
2011
)
5
,
pp. 302-304
Airlines can use
market
positioning
to identify the major strengths and weaknesses of their services. The empirical …
Persistent link: https://www.econbiz.de/10011162571
Saved in:
7
The Philippines in the Global Trading Environment: Looking Back and the Road Ahead
Austria, Myrna S.
-
Philippine Institute for Development Studies (PIDS), …
-
2002
The government has implemented substantial trade and investment policy reforms during the last two decades following a three-track approach involving unilateral, regional and multilateral modalities towards freer trade and investment. The reforms resulted to improvements in domestic resource...
Persistent link: https://www.econbiz.de/10005685832
Saved in:
8
Product Innovation and Survival in a High-Tech Industry
Fontana, Roberto
;
Nesta, Lionel
- In:
Review of Industrial Organization
34
(
2009
)
4
,
pp. 287-306
Persistent link: https://www.econbiz.de/10009327090
Saved in:
9
Market Analysis and Competitiveness in Project Appraisal
Savvides, Savvakis C.
-
Volkswirtschaftliche Fakultät, …
-
2000
The paper highlights the need for a methodological framework on which to base projections in project appraisal applications. Following an initial definition and sizing of the relevant market of the project, the market is analysed in terms of which are the main customer groups, what their needs...
Persistent link: https://www.econbiz.de/10005622069
Saved in:
10
New market channels for a non-food agricultural product. The development of an alternative supply chain for the bergamot citrus in Calabria, Italy
Grando, Stefano
- In:
World Review of Entrepreneurship, Management and …
4
(
2008
)
4
,
pp. 291-304
The bergamot, a typical fruit of the Italian region of Calabria, contains an essence that is a basic component for the perfume industry. In the last decades bergamot sector declined dramatically, because of the introduction of an artificial substitute of the essence and for the producers'...
Persistent link: https://www.econbiz.de/10005753524
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