MATEI, Ştefan - In: SEA - Practical Application of Science (2014) 4, pp. 603-614
marketing, the promotion strategy, from our point of view, is the most important component of the winery that can ensure the …, to determine and analyze the steps that are required to create a promotion strategy in the wine industry, by comparing … promotional strategy. Bearing that in mind, the paper starts with some theoretical aspects regarding the promotion strategy and …