Gonzalez-Prieto, David; Sallan, Jose M.; Simo, Pep; … - In: Journal of Air Transport Management 29 (2013) C, pp. 39-45
Air ticket purchases can be considered to be based on sequential decision-making processes with a limited number of alternatives with clearly identified product attributes. With this scenario, decoy contextual effects could potentially be useful in increasing the profitability of each choice set...