Deleersnyder, B.; Dekimpe, M.G.; Steenkamp, J-B.E.M.; … - Erasmus Research Institute of Management (ERIM), ERIM … - 2007
, business cycle, time-series econometrics, cross-country comparison,
national culture.
1
Advertising is arguably the … implications for both global advertisers and their ad agencies.
Free Keywords
advertising, business cycle, time-series … econometrics, cross-country comparison,
national culture
Availability
The ERIM Report Series is distributed through the …