Ali, Zulqurnain; Ejaz, Saira; Aleem, Asma; Saeed, … - In: International Journal of Academic Research in Business … 5 (2015) 3, pp. 365-379
-marketing, mobile marketing, e-mail marketing and web marketing. Results supported the analysis that positive consumer perception can be …. In this study, we empirically checked the four dimensions of electronic marketing (electronic mail marketing, web … marketing, mobile marketing and marketing through internet) impact on consumer perception to make a buying decision. A total of …