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~source:"usbk"
~subject:"Auditing"
~subject:"Controlling"
~subject:"Handelsmarke"
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Markencontrolling : Ein verhaltensorientierter Beitrag zur Rationalitätssicherung einer identitätsorientierten Markenführung
Braun, Stephan
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2011
Persistent link: https://www.econbiz.de/10008912026
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Handelsmarkenmanagement
Dumke, Stephan
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1996
Persistent link: https://www.econbiz.de/10004299225
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