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~source:"usbk"
~subject:"Controlling"
~subject:"World Wide Web 2.0"
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Controlling
World Wide Web 2.0
Markenpolitik
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Braun, Stephan
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Markencontrolling : Ein verhaltensorientierter Beitrag zur Rationalitätssicherung einer identitätsorientierten Markenführung
Braun, Stephan
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2011
Persistent link: https://www.econbiz.de/10008912026
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Swarm Branding : Markenführung im Zeitalter von Web 2.0
Sonnenburg, Stephan
(
contributor
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008686255
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