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~source:"usbk"
~subject:"Managers"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Schätzung"
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Ruff, Dirk J. E.
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Individuelle Multikultur und Markenpersönlichkeit : eine experimentelle Untersuchung zur Wirkung eines kulturellen Prime auf die Markenpersönlichkeitswahrnehmung
Ruff, Dirk J. E.
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2011
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